The Decision
Jeff Bezos; Stepping away from the CEO role to focus on the next frontier.
Executive Summary On July 5, 2021, Amazon founder Jeff Bezos stepped down as CEO to dedicate primary focus to Blue Origin space...
The Editors4 Mins read
Warren Buffett; Breaking a lifelong rule to make Apple his biggest holding.
Executive Summary Beginning in 2016, Berkshire Hathaway CEO Warren Buffett initiated a massive Apple investment strategy, accumulating $170+ billion in Apple stock despite...
The Editors5 Mins read
Michael Dell; Taking the company dark to fix it away from the public eye.
Executive Summary On October 29, 2013, Dell founder and CEO Michael Dell completed a $24.9 billion leveraged buyout to take Dell Inc. private,...
The Editors2 Mins read
Howard Schultz; Coming out of retirement to restore the essence of the brand.
Executive Summary On January 7, 2008, Starbucks founder Howard Schultz returned as CEO from retirement, replacing Jim Donald to execute a comprehensive cultural...
The Editors2 Mins read
Andy Jassy; Turning a cost center into the most profitable cloud business on earth.
Executive Summary In 2006, Amazon Vice President Andy Jassy launched Amazon Web Services (AWS) as the first major cloud computing platform, transforming Amazon’s...
The Editors2 Mins read
Tim Cook; The psychology behind the $1,000 iPhone X risk.
Executive Summary On November 3, 2017, Apple CEO Tim Cook launched the iPhone X at $999, breaking the psychological $1,000 price barrier and...
The Editors2 Mins read
Jensen Huang; Betting the entire company on a language for a future that didn’t exist yet.
Executive Summary Beginning in 2012, NVIDIA CEO Jensen Huang executed a fundamental strategic transformation that repositioned the company from graphics processing specialization to...
The Editors3 Mins read
Bob Iger; Disrupting your own revenue streams to survive the future.
Executive Summary On November 12, 2019, Disney CEO Bob Iger launched the Disney+ streaming service, deliberately cannibalizing billions in content licensing revenue to...
The Editors2 Mins read
